Fast-fashion relies on volume, which in turn means clothing that is produced from unethically sourced natural resources like conventional cotton which consumes 11% of the world’s pesticides and 24% of the world’s insecticides, even though cotton only uses 2.4% of total arable land. Fast-fashion also relies on using fabrics that are made from synthetic resources that are not recyclable or biodegradable. These synthetic fibres and dyes have adverse effects on our skin but also on marine life, where they are often dumped.
Impacts from the fashion industry include over 92 million tonnes of waste produced per year and 1.5 trillion litres of water consumed, alongside chemical pollution and high levels of CO2 emissions.
Sustainability is as much environmental as social and economic. It proposes using local, ethically used products that intercept with an economic model that pays fair trade wages. It also means using techniques that are traditional or local and employing artisans whose crafts can be re-fashioned for a contemporary market. Economic sustainability also means employing research and development for economic growth alongside environmental management. It constitutes efficient usage of energy and ways to generate the same from renewable resources.
Profit goes hand in hand with implementing renewable resources and a fair-trade work culture while crafting durable, recyclable clothing. Sustainable fashion is the future, which requires creativity and collaboration between designers, manufacturers and customers.
The organization was founded with the three key pillars of sustainability as a solid foundation in its business. These pillars of sustainability are prioritized as environmental sustainability first, social second and economic third. Adau.Life constantly develops and improves the internal sustainability policies and guidelines, enabling it to consistently produce high environmentally-compliant products, primarily fuel.
As part of the company’s policy, Adau.Life maintains thorough quality standards and a reputation of high integrity, all the while benchmarking its success against actual carbon reductions from products delivered.